Nashville-based dental aligner designer SmileDirectClub (NASDAQ:SDC) has straightened plenty of smiles. However, the price performance of SDC stock has left the long-term investors frowning.
It’s been disappointing for the shareholders, especially since consumer behavior should favor SmileDirectClub. In fact, one survey from the summer of 2021 found that 50% of U.S. consumers planned to spend more money on self-care over the next six months.
That should have provided a major tailwind for SmileDirectClub, but 2021 turned out to be a dreadful year for SDC stockholders. Still, there may be hope on the horizon. As the company ventures into artificial intelligence (AI) powered dental tech, SmileDirectClub’s future could be a lot healthier.
Read more about SDC stock here
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